Umar Kamani pictured with Stassie, Kylie Jenner and Jordyn Woods Get business updates directly to your inbox Could not subscribe, try again laterInvalid Email PrettyLittleThing , the Manchester-based online retailer launched by brothers Adam and Umar Kamani, has been ranked as the fastest growing fashion brand on the web. In Hitwise’s Fast Fashion report, which analyses search data from three million UK internet users, PrettyLittleThing saw 663 per cent increase in people visiting the site year-on-year since 2014, thanks to support from social media stars like Kylie Jenner and Sofia Richie.

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