“I did not get in this business to be a gun dealer, I got in this business to collect names,” said Lemonis. Overton’s was acquired in part because of its “great historical cash flow” but also because the marine industry is the “next target” for Good Sam. With Camping World, the company has a strong reach into camping and RV customers and marine customers were seen as a natural extension. Said Lemonis, “That doesn’t mean ‘sell boats.’ It means services and communicating with boaters who already own a boat who need aftermarket products.” In acquiring Gander Mountain, Camping World, which went public

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